10 Best brightening serums of 2025

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Best Choice

1

CeraVe
CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

17% Off
Main highlights

Brightening and Hydrating Formula
Formulated with 10% l-ascorbic acid and hyaluronic acid for a radiant complexion.

Best for Dry and Sensitive Skin
Perfect for dry winter months, suitable for sensitive skin.

User-Praised Packaging
Opaque metal tube protects Vitamin C from oxidation.
Key specs
- Formulation:Serum
- Effects:Brighten, hydrate, even tone
- Skin Type:Dry, sensitive, oily
- Niacinamide:N/A
- Hyaluronic Acid:Yes
9.7

Exceptional

Our Rating

9.5
worth the money

8.9
For Gentle skin

8.7
Aroma
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Value for Money

2

ANUA
ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)
Main highlights

Powerful Ingredients for Radiant Skin
Contains 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin to brighten and even out skin tone.

Ideal for Dull and Uneven Skin
Perfect for targeting dark spots and achieving Korean glass skin.

Highly Praised for Hydration
Customers love the serum's ability to hydrate and plump the skin effectively.
Key specs
- Formulation:Serum
- Effects:Hydrate and soothe
- Skin Type:All skin types
- Niacinamide:10%
- Hyaluronic Acid:Present
9.6

Exceptional

Our Rating
3

Good Molecules
Good Molecules Daily Brightening Serum - Hyaluronic Acid Serum with Beta Arbutin to Target Dark Spots - Brightening and Anti-Aging Skin Care for Face
Main highlights

Hydrating Brightening Formula
Contains beta arbutin and hyaluronic acid to hydrate and brighten skin.

Daily Use for All Skin Types
Ideal for daily use, morning and night, suitable for all skin types.

Smooth and Glowing Skin
Praised for making skin feel smooth and glowing.
9.5

Excellent

Our Rating

9.3
Moisturizing

8.9
worth the money

8.9
Aroma
4

Eclat Skincare
Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
9.4

Excellent

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin
5

The Ordinary
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots
Main highlights

Reduces Spots and Hyperpigmentation
This lightweight serum effectively reduces the appearance of spots, hyperpigmentation, dark spots, and acne scars, providing a healthier and more glowing skin tone.

Best for Acne Scars and Uneven Skin Tone
Ideal for individuals looking to fade acne scars, dark spots, and uneven skin tone. Can be mixed with other serums for better layering.

Most Praised Feature - Skin Brightening
Customers frequently praise the product for making their skin look healthier, brighter, and more even-toned, with some noting its effectiveness as a primer.
Key specs
- Formulation:Lightweight Serum
- Effects:Reduces spots, fades scars
- Skin Type:N/A
- Niacinamide:N/A
- Hyaluronic Acid:N/A
9.3

Excellent

Our Rating

9.3
Light weight

8.2
Moisturizing

8.0
quality of ingredients
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6

Good Molecules
Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide Serum to Target Dark Spots and Hyperpigmentation - Skin Care for Face
Main highlights

Bright and Balanced Complexion
Refines tone, improves texture, and nourishes skin with powerful ingredients.

Ideal for Hyperpigmentation and Scars
Targets discoloration, sunspots, and scars for a natural glow.

Praised for Fast Results
Consistent use significantly fades dark spots and discoloration.
Key specs
- Formulation:Serum
- Effects:Bright and balanced complexion
- Skin Type:All skin types
- Niacinamide:4%
- Hyaluronic Acid:N/A
9.2

Excellent

Our Rating
7

Bliss
Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

40% Off
Main highlights

Brightening_and_Elasticity_Boost
The serum brightens complexion and boosts skin elasticity with Vitamin C and tri-peptides for a youthful glow.

Ideal_for_Anti_Aging
Best for daily use in morning and night routines to combat aging signs and enhance skin luminosity.

Praised_for_Consistency
Customers love its thick, creamy consistency that applies smoothly and dries non-sticky, enhancing the skin's glow.
9.1

Excellent

Our Rating

9.3
Sheerness

9.1
Aroma

8.7
Moisturizing
8

TruSkin Naturals
TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
Main highlights

Brightening and Anti-Aging Benefits
Vitamin C serum brightens skin, reduces dark spots, and minimizes fine lines.

Ideal for Daily Skincare Routine
Perfect for morning and evening use on face, neck, and hands.

Customer Praises Quick Absorption
Users love its smooth application and fast absorption without clogging pores.
9.0

Excellent

Our Rating

8.9
quality of ingredients

8.7
Aroma

8.7
For Gentle skin
9

BYOMA

BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid, Niacinamide & Ceramides - Hyaluronic Acid Serum For Face, Glowing, Radiant Skin - 1.01 fl. oz

25% Off
8.9

Very Good

Our Rating
10

Good Molecules
Good Molecules Niacinamide Serum - 10% Niacinamide to Target Acne, Nourishment, and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face
Main highlights

Bright Healthy Complexion
Refines tone, improves texture, and nourishes skin with Niacinamide.

Ideal for Acne Prone Skin
Best for acne, uneven tone, enlarged pores, and dull texture.

Praised for Affordable Quality
Affordable, smooths skin, easy to use, and fragrance-free.
Key specs
- Formulation:Serum
- Effects:Brighten, soothe, refine
- Skin Type:All, combination/oily
- Niacinamide:10%
- Hyaluronic Acid:N/A
8.6

Very Good

Our Rating

10 Best brightening serums of 2025

1

CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

9.5

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)

3

Good Molecules Daily Brightening Serum - Hyaluronic Acid Serum with Beta Arbutin to Target Dark Spots - Brightening and Anti-Aging Skin Care for Face

9.3

8.9

8.9

4

Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml

9.3

9.1

8.7

5

The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots

9.3

8.2

8.0

6

Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide Serum to Target Dark Spots and Hyperpigmentation - Skin Care for Face

7

Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

9.3

9.1

8.7

8

TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

8.9

8.7

8.7

9

BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid, Niacinamide & Ceramides - Hyaluronic Acid Serum For Face, Glowing, Radiant Skin - 1.01 fl. oz

10

Good Molecules Niacinamide Serum - 10% Niacinamide to Target Acne, Nourishment, and Skin Tone - Ultra Hydrating Serum and Brightening Skin Care for Face

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