September 14, 2025

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10 Best brand makeups of 2025

Save up to 42% off

Best Choice

1

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly

12% Off
Main highlights

Complete Makeup Palette
Includes bronzer, blush, 2 highlighters, and 3 eyeshadows for a full-face look.

Travel-Friendly Design
Ideal for on-the-go touch-ups; compact and easy to carry.

Easy Application
Praised for smooth application and natural coverage, suitable for mature skin.
Key specs
- Color Range:Neutral tones
- Dimensions:7.17 x 6.16 x 1.26 inches
- Finish:Silky powder
- Texture:Highly pigmented
- Application:Dust across features
9.7

Exceptional

Our Rating

8.9
Long life

8.9
Sheerness

8.7
Giftable
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Main highlights

14 Matte and Shimmer Shades
Offers a versatile mix of 14 matte and shimmer shades for endless eye looks.

Perfect for Day to Night Looks
Ideal for creating both simple daytime and dramatic nighttime eye makeup.

Highly Praised Color Variety
Customers love the rich, earthy tones and smooth application of the eyeshadows.
Key specs
- Form:Baked eyeshadows
- Size:14 shades
- Color:Neutral, brown, earthy tones
- Finish:Matte and shimmer
- Texture:Creamy, crease-proof
9.5

Excellent

Our Rating

8.0
Long life

8.0
worth the money

8.0
Sheerness
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Conic shape fiber brush
- Lengthening:Sculpted length
- Waterproof:N/A
- Buildable Formula:N/A
9.4

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

Catrice
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
Main highlights

Hydrating Brightening Formula
Contains hyaluronic acid and shea butter for nourished, radiant skin.

Perfect for Mature Skin
Ideal for those with dry, wrinkled, or creased skin.

Highly Praised Sheer Coverage
Customers love its ability to subtly brighten without settling.
Key specs
- Ingredients:Hyaluronic acid, shea butter
- Coverage:Medium
- Finish:Natural & radiant
- Application:Fingers, sponge, brush
- Shades:Light pink
9.3

Excellent

Our Rating

9.3
worth the money

9.3
Easy to use

9.1
Moisturizing
5

SHEGLAM
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake
Main highlights

Vibrant Matte Finish
Provides a natural, matte finish with vibrant color and light coverage.

Ideal for Everyday Use
Perfect for daily wear, offering a moisturizing, skin-nourishing formula.

Easy Application Praised
Customers love its smooth application and blendability with lasting color.
Key specs
- Application Method:Palette, streak-free
- Hydration:Infused with moisturizing ingredients
- Color Range:Vibrant, matte shade
- Finish:Matte
- Texture:Creamy, pigmented formula
9.0

Excellent

Our Rating
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6

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Medium - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

42% Off
Main highlights

Natural Demi-Matte Finish
Award-winning powder foundation with buildable coverage and a natural, weightless finish.

Perfect for Mature Skin
Ideal for mature skin, uneven complexions, and fine lines.

Effortless Application
Easy application praised for its smooth, flawless finish.
Key specs
- Skin Type:All skin types
- Hydration:Soothing hydration
- Coverage:Medium
- Shade Range:Medium skin
- Finish:Demi-matte
8.7

Very Good

Our Rating

9.9
Simple to use

8.7
Light weight

8.0
Sheerness
7

e.l.f.
e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
Main highlights

Long Lasting Matte Finish
Designed to hold makeup in place all day with a matte finish, enhancing longevity and appearance.

Versatile Application
Ideal for setting makeup, refreshing look, and prepping brushes or sponges for application.

Highly Praised All-Day Wear
Customers appreciate its ability to maintain makeup without making skin glossy, ensuring a perfect look.
8.5

Good

Our Rating

9.7
Sheerness

8.9
worth the money

8.9
Light weight
8

Geyomi
All in One Makeup Kit for Women Full Kit, 12 Colors Eyeshadow, Foundation & Primer, Lipsticks, Eyeliner, Mascara, Contour Stick, Brow Soap, Makeup Brush & Sponge, Make Up Gift Set for Women, Teens

38% Off
Main highlights

Comprehensive Makeup Set
Includes 12 eyeshadow colors, foundation, primer, lipsticks, and more for a full-face look.

Perfect for Various Occasions
Suitable for casual, party, festival, and weddings with versatile shades.

Long-lasting and Full Coverage
Praised for its lasting wear and full coverage by users.
Key specs
- Skin Type:All skin types
- Usage:Parties and travel
- Makeup Set:All In One Makeup Kit
- Product Dimensions:9.02 x 6.69 x 2.17 inches
- Finish:Clear and brilliant
8.3

Good

Our Rating
9

Neutrogena
Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

28% Off
Main highlights

Triple Emollient Formula for Deep Cleansing
Ultra-soft wipes with micellar-infused formula remove waterproof makeup and cleanse skin, leaving it refreshed and conditioned.

Ideal for Sensitive Skin and Eye Area
Gentle, dermatologist-tested wipes effectively remove makeup without irritation, suitable for sensitive skin and delicate eye areas.

Customer Favorite for Moisture and Softness
Praised for being moist and soft, providing a soothing experience while effectively removing makeup.
Key specs
- Usage:Makeup remover
- Size:3.5 x 4.75 x 4 inches
- Features:Ultra-soft, pre-moistened
- Material:Compostable
- Count:25
8.1

Good

Our Rating

9.9
Moisturizing

9.7
For traveling

9.5
Gentle
10

L'Oreal Paris
L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz.

31% Off
Main highlights

Enhanced Volume and Length
The primer boosts lash volume and length, creating a dramatic look.

Ideal for Fine Lashes
Perfect for users with fine or sparse lashes seeking volume.

Highly Praised Conditioning
Customers love the conditioning benefits, leaving lashes healthier.
Key specs
- Application Method:Apply before mascara
- Lash Type:Voluminous
- Nourishing Properties:Resist clumping
- Ease of Use:Lightweight eyelash primer
- Curl Duration:N/A
7.9

Good

Our Rating

9.9
Long life

9.9
Sound level

9.9
Sheerness

10 Best brand makeups of 2025

1

LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look

8.0

8.0

8.0

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

9.3

9.3

9.1

5

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

6

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Medium - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

9.9

8.7

8.0

7

e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz

9.7

8.9

8.9

8

All in One Makeup Kit for Women Full Kit, 12 Colors Eyeshadow, Foundation & Primer, Lipsticks, Eyeliner, Mascara, Contour Stick, Brow Soap, Makeup Brush & Sponge, Make Up Gift Set for Women, Teens

9

Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

9.9

9.7

9.5

10

L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz.

9.9

9.9

9.9

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