July 1, 2025

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10 Best brand makeups of 2025

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1

Clicked 359 times in the last month

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly

28% Off
Main highlights

Complete Makeup Palette
Includes bronzer, blush, 2 highlighters, and 3 eyeshadows for a full-face look.

Travel-Friendly Design
Ideal for on-the-go touch-ups; compact and easy to carry.

Easy Application
Praised for smooth application and natural coverage, suitable for mature skin.
9.7

Exceptional

Our Rating

8.9
Long life

8.9
Sheerness

8.7
Giftable
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

10% Off
Main highlights

Buildable Coverage and Natural Finish
This powder foundation offers buildable light to medium coverage with a natural demi-matte finish, ensuring a flawless look without caking.

Perfect for Mature and Uneven Skin
Ideal for mature skin, uneven complexions, and those with fine lines, providing a smooth and natural appearance.

Effortless Application and Look
Customers praise its easy application and natural look, with many noting it feels light and looks flawless.
9.5

Excellent

Our Rating

9.9
Simple to use

8.7
Light weight

8.0
Sheerness
3

Neutrogena
Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

28% Off
Main highlights

Triple Emollient Formula for Deep Cleansing
Ultra-soft wipes with micellar-infused formula remove waterproof makeup and cleanse skin, leaving it refreshed and conditioned.

Ideal for Sensitive Skin and Eye Area
Gentle, dermatologist-tested wipes effectively remove makeup without irritation, suitable for sensitive skin and delicate eye areas.

Customer Favorite for Moisture and Softness
Praised for being moist and soft, providing a soothing experience while effectively removing makeup.
9.3

Excellent

Our Rating

9.9
Moisturizing

9.7
For traveling

9.5
Gentle
4

Catrice
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
Main highlights

Hydrating Brightening Formula
Contains hyaluronic acid and shea butter for nourished, radiant skin.

Perfect for Mature Skin
Ideal for those with dry, wrinkled, or creased skin.

Highly Praised Sheer Coverage
Customers love its ability to subtly brighten without settling.
9.2

Excellent

Our Rating

9.3
worth the money

9.3
Easy to use

9.1
Moisturizing
5

e.l.f.
e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz
Main highlights

Vibrant Blendable Color
Cream-to-powder stick offers blendable color for a natural look.

Multi-Use Versatility
Ideal for eyeshadow, lipstick, and blush applications.

Youthful Glow
Customers love its ability to give a youthful glow.
9.1

Excellent

Our Rating

9.3
Simple to use

9.3
For traveling

8.7
Long life
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6

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
9.0

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
7

e.l.f.
e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
Main highlights

Long Lasting Matte Finish
Designed to hold makeup in place all day with a matte finish, enhancing longevity and appearance.

Versatile Application
Ideal for setting makeup, refreshing look, and prepping brushes or sponges for application.

Highly Praised All-Day Wear
Customers appreciate its ability to maintain makeup without making skin glossy, ensuring a perfect look.
8.8

Very Good

Our Rating

9.7
Sheerness

8.9
worth the money

8.9
Light weight
8

e.l.f.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Main highlights

Skin Smoothing and Gripping
Gel-based primer grips makeup, smoothing skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones.

Long-Lasting Makeup Adhesion
Praised for keeping makeup in place all day.
8.7

Very Good

Our Rating

8.7
Fashion

8.7
For Gentle skin

8.4
Aroma
9

MAYBELLINE
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

19% Off
Main highlights

Key Features and Benefits
Multi-use concealer erases dark circles, redness, and dullness.

Ideal Use Scenario
Perfect for under-eye coverage, blemish correction, and skin brightening.

Praised Feature
Easy application and excellent blending with consistent coverage.
8.6

Very Good

Our Rating

9.3
Moisturizing

8.9
worth the money

8.9
Long life
10

MAYBELLINE
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

35% Off
Main highlights

Volumizing_Lengthening_Benefit
Infused with bamboo extract and fibers for long, full, lightweight lashes that don't flake or smudge.

Sensitive_Eyes_Use
Ideal for sensitive eyes and contact lens wearers, thanks to ophthalmologist and allergy testing.

Smudge_Proof_Praise
Customers love its smudge-proof, long-lasting wear, even in high humidity.
8.3

Good

Our Rating

8.9
Smudge proof

8.7
worth the money

8.7
Sound level

10 Best brand makeups of 2025

1

LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

9.9

8.7

8.0

3

Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

9.9

9.7

9.5

4

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

9.3

9.3

9.1

5

e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

9.3

9.3

8.7

6

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

7

e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz

9.7

8.9

8.9

8

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

8.7

8.7

8.4

9

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

9.3

8.9

8.9

10

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

8.9

8.7

8.7

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