10 Best brand makeups of 2025

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Best Choice

1

IT Cosmetics
IT Cosmetics CC+ Cream (Fair Light) - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight - 1.08 fl oz

19% Off
Main highlights

Full-Coverage and Natural Finish
Provides full coverage, concealing blemishes and discoloration, while maintaining a natural, non-cakey look.

Versatile Use for All Skin Types
Ideal for those seeking full coverage with added skincare benefits, suitable for daily wear and special occasions.

Highly Praised Foundation Texture
Customers love its ability to blend seamlessly and enhance skin's natural glow without settling into fine lines.
9.8

Exceptional

Our Rating

9.5
Long life

9.3
Sun protection

8.9
Aroma
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Value for Money

2

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look

16% Off
Main highlights

14 Matte and Shimmer Shades
Offers a versatile mix of 14 matte and shimmer shades for endless eye looks.

Perfect for Day to Night Looks
Ideal for creating both simple daytime and dramatic nighttime eye makeup.

Highly Praised Color Variety
Customers love the rich, earthy tones and smooth application of the eyeshadows.
Key specs
- Form:Baked eyeshadows
- Size:14 shades
- Color:Neutral, brown, earthy tones
- Finish:Matte and shimmer
- Texture:Creamy, crease-proof
9.6

Exceptional

Our Rating

8.0
Long life

8.0
worth the money

8.0
Sheerness
3

Neutrogena
Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100% Plant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct

27% Off
Main highlights

Triple Emollient Formula for Deep Cleansing
Ultra-soft wipes with micellar-infused formula remove waterproof makeup and cleanse skin, leaving it refreshed and conditioned.

Ideal for Sensitive Skin and Eye Area
Gentle, dermatologist-tested wipes effectively remove makeup without irritation, suitable for sensitive skin and delicate eye areas.

Customer Favorite for Moisture and Softness
Praised for being moist and soft, providing a soothing experience while effectively removing makeup.
Key specs
- Usage:Makeup remover
- Size:3.5 x 4.75 x 4 inches
- Features:Ultra-soft, pre-moistened
- Material:Compostable
- Count:25
9.5

Excellent

Our Rating

9.9
Moisturizing

9.7
For traveling

9.5
Gentle
4

Nature Republic

Nature Republic HONEY MELTING LIP (05 PLUM) SOFT LIP STICK, Hydrating Gloss, Moisturizing balms, Sheer tint, Shine & Glowy Finish, korean make up
9.3

Excellent

Our Rating
5

MAYBELLINE
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

28% Off
Main highlights

Volumizing_Lengthening_Benefit
Infused with bamboo extract and fibers for long, full, lightweight lashes that don't flake or smudge.

Sensitive_Eyes_Use
Ideal for sensitive eyes and contact lens wearers, thanks to ophthalmologist and allergy testing.

Smudge_Proof_Praise
Customers love its smudge-proof, long-lasting wear, even in high humidity.
9.0

Excellent

Our Rating

8.9
Smudge proof

8.7
worth the money

8.7
Sound level
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6

Catrice
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

29% Off
Main highlights

Hydrating Brightening Formula
Contains hyaluronic acid and shea butter for nourished, radiant skin.

Perfect for Mature Skin
Ideal for those with dry, wrinkled, or creased skin.

Highly Praised Sheer Coverage
Customers love its ability to subtly brighten without settling.
Key specs
- Ingredients:Hyaluronic acid, shea butter
- Coverage:Medium
- Finish:Natural & radiant
- Application:Fingers, sponge, brush
- Shades:Light pink
8.9

Very Good

Our Rating

9.3
worth the money

9.3
Easy to use

9.1
Moisturizing
7

SHEGLAM
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake
Main highlights

Vibrant Matte Finish
Provides a natural, matte finish with vibrant color and light coverage.

Ideal for Everyday Use
Perfect for daily wear, offering a moisturizing, skin-nourishing formula.

Easy Application Praised
Customers love its smooth application and blendability with lasting color.
Key specs
- Application Method:Palette, streak-free
- Hydration:Infused with moisturizing ingredients
- Color Range:Vibrant, matte shade
- Finish:Matte
- Texture:Creamy, pigmented formula
8.6

Very Good

Our Rating
8

e.l.f.

e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside
8.4

Good

Our Rating
9

BOLOPER
BOLOPER 2 Pack 12 Colors Makeup Nude Colors Eyeshadow Palette Natural Nude Matte Shimmer Glitter Pigment Eye Shadow Pallete Set Waterproof Smokey Professional Beauty Makeup Kit (2 PCS)

23% Off
Main highlights

Vibrant Pigmentation and Longevity
Super soft, highly pigmented eyeshadows with excellent adhesion last all day.

Versatile for Every Occasion
Matte and shimmer shades suit casual, party, and wedding looks.

Praised Packaging and Portability
Customers love the protective packaging and compact size for travel.
8.3

Good

Our Rating

8.7
Giftable

8.2
worth the money

8.0
Long life
10

e.l.f.
e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free, Rose Envy
Main highlights

Ultra-Glossy Nourishment
Infused with nourishing oils for a sheer, high-shine finish.

Versatile Wear
Perfect for solo use or layering over lipstick.

Non-Sticky Comfort
Praised for its non-sticky, long-lasting hydration and shine.
Key specs
- Formula:Non-sticky, minty scent
- Hydration:Nourishing oils included
- Color:Sheer wash of color
- Finish:Ultra-glossy
- Application:XXL applicator
8.1

Good

Our Rating

10 Best brand makeups of 2025

1

IT Cosmetics CC+ Cream (Fair Light) - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight - 1.08 fl oz

9.5

9.3

8.9

How do we rank?

How do we rank?

Analyzing top stores

2

LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look

8.0

8.0

8.0

3

Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100% Plant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct

9.9

9.7

9.5

4

Nature Republic HONEY MELTING LIP (05 PLUM) SOFT LIP STICK, Hydrating Gloss, Moisturizing balms, Sheer tint, Shine & Glowy Finish, korean make up

5

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

8.9

8.7

8.7

6

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

9.3

9.3

9.1

7

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

8

e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside

9

BOLOPER 2 Pack 12 Colors Makeup Nude Colors Eyeshadow Palette Natural Nude Matte Shimmer Glitter Pigment Eye Shadow Pallete Set Waterproof Smokey Professional Beauty Makeup Kit (2 PCS)

8.7

8.2

8.0

10

e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free, Rose Envy

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