10 Best blonde shampoos of 2025

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1

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Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.9

Exceptional

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
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Value for Money

2

Redken
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
Main highlights

Brassiness Neutralization
Redken Blondage Purple Shampoo effectively neutralizes brassy tones, enhancing cool and ash blonde hues.

Ideal for Blondes
Perfect for blonde, bleached, or highlighted hair needing tone correction.

Highly Praised Effectiveness
Customers rave about its ability to transform hair to a silvery white.
9.8

Exceptional

Our Rating

8.7
Aroma

8.4
worth the money

8.0
Moisturizing
3

John Frieda
John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle
Main highlights

Lightens and Tones
John Frieda Go Blonder Shampoo gently lightens and tones blonde hair, enhancing natural highlights and maintaining subtle undertones.

Ideal for Blonde Hair
Perfect for natural and color-treated blonde hair, including highlights and lowlights, offering a salon-quality experience at home.

Healthy Shine
Customers praise its ability to add a noticeable healthy shine to hair, making it look vibrant and well-maintained.
Key specs
- Formula:Shampoo
- Function:Lighten and tone
- Ingredients:Paraben free, phthalate free
- Hair Type:Color-treated and natural hair
- Color:N/A
9.6

Exceptional

Our Rating

8.4
worth the money

8.0
Aroma

8.0
Sheerness
4

John Frieda
John Frieda Go Blonder Shampoo and Conditioner Set, Gradually Lightens Blonde Color Up, For Natural or Color-Treated Hair, Formulated with a Citrus Botanical Blend, Paraben Free, 8.3 oz, Pack of 2
Main highlights

Gradual Lightening Benefit
John Frieda Go Blonder gently lightens hair for a sunlit blonde shade using citrus and chamomile.

Ideal Use for Blonde Hair
Best for natural, color-treated, or highlighted blonde hair; use with conditioner and treatment for optimal results.

Shine Enhancement Feature
Customers praise the product for adding a healthy shine and making hair appear fuller.
Key specs
- Shine:Brighter hair
- Cleansing:Mild cleanser
- Hydration:N/A
- Volume:N/A
- Sulfate Free:N/A
9.4

Excellent

Our Rating

8.7
quality of ingredients

8.4
worth the money

8.0
Sheerness
5

L'Oreal Paris
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

18% Off
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
9.1

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
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6

John Frieda

John Frieda sheer blonde Highlight Activating Enhancing Shampoo For Lighter Blondes 8.45 oz

17% Off
8.9

Very Good

Our Rating
7

L'Oreal Paris
L'Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

19% Off
Main highlights

Gentle Sulfate-Free Formula
The shampoo is sulfate-free, protecting color-treated hair from damage and fading.

Ideal for Blonde Hair
Specially formulated for blonde hair to neutralize brassiness and enhance color vibrancy.

Praised for Brass Neutralization
Customers appreciate its effectiveness in reducing brassiness without overly drying the hair.
8.7

Very Good

Our Rating

8.7
Aroma

8.2
Gentle

8.2
worth the money
8

Batiste

Batiste Dry Shampoo for Blonde Hair, Refresh Hair and Absorb Oil Between Washes, Waterless Shampoo for Added Hair Texture and Body, 5.71 oz

38% Off
8.6

Very Good

Our Rating
9

Joico
Joico Blonde Life Brightening Shampoo | For Blonde Hair | Add Softness & Smoothness | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz
Main highlights

Softness and Smoothness Enhancement
Joico Blonde Life Brightening Shampoo adds softness and smoothness to blonde hair, making it more manageable and vibrant.

Ideal for Colored Hair
Perfect for maintaining and enhancing the brightness of thick, coarse, colored blonde hair, especially for those who frequently color it.

Shine and Fragrance Praised
Customers frequently praise its ability to make hair shine and its pleasant fragrance, enhancing the overall washing experience.
8.5

Good

Our Rating
10

Not Your Mother's
Not Your Mother's Blonde Moment Purple Shampoo and Conditioner (2-Pack) - 8 fl oz - Ideal for Blonde, Highlighted Brunette, Silver Hair - Helps with Bonding, Anti-Brass Toning, Repair, and Hydration
Main highlights

Purple Tone Enhancement
Infused with dark violet pigments to reduce brassiness and enhance blonde, silver, and lightened brunette tones.

Ideal for Color Retention
Formulated with quinoa for improved color retention in highlighted or lightened hair.

Salon-Fresh Finish
Customers praise its ability to make hair look freshly styled and vibrant.
8.4

Good

Our Rating

8.7
Aroma

8.0
worth the money

8.0
Moisturizing

10 Best blonde shampoos of 2025

1

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

8.7

8.4

8.0

3

John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

8.4

8.0

8.0

4

John Frieda Go Blonder Shampoo and Conditioner Set, Gradually Lightens Blonde Color Up, For Natural or Color-Treated Hair, Formulated with a Citrus Botanical Blend, Paraben Free, 8.3 oz, Pack of 2

8.7

8.4

8.0

5

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

6

John Frieda sheer blonde Highlight Activating Enhancing Shampoo For Lighter Blondes 8.45 oz

7

L'Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

8.7

8.2

8.2

8

Batiste Dry Shampoo for Blonde Hair, Refresh Hair and Absorb Oil Between Washes, Waterless Shampoo for Added Hair Texture and Body, 5.71 oz

9

Joico Blonde Life Brightening Shampoo | For Blonde Hair | Add Softness & Smoothness | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz

10

Not Your Mother's Blonde Moment Purple Shampoo and Conditioner (2-Pack) - 8 fl oz - Ideal for Blonde, Highlighted Brunette, Silver Hair - Helps with Bonding, Anti-Brass Toning, Repair, and Hydration

8.7

8.0

8.0

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