10 Best gradual self tanners of 2025

Save up to 14% off

Best Choice

1

St.Tropez

St.Tropez Gradual Tan Classic Daily Firming Lotion, Gradual Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 8 Fl Oz
9.9

Exceptional

Our Rating

8.4
worth the money

8.2
Moisturizing

8.2
Aroma
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

+ Lux Unfiltered
+ Lux Unfiltered N°32 Gradual Self Tanner, Hydrating Self Tanning Lotion with Shea Butter & Squalane - Non-Sticky, No Transfer, Natural-Looking Tan - Vegan & Cruelty-Free Sunless Tanner - Santal
Main highlights

Key Features and Benefits
Vegan, gradual tanner with shea and cocoa butter, passion fruit oil for a bronzed glow. Santal scented, no mitt needed.

Ideal Use Cases
Perfect for year-round, mess-free application. Ideal for those seeking a hydrated, bronzed glow without sun exposure or typical self-tanner smell.

Customer Reviews Summary
Highly praised for its natural-looking tan, non-sticky formula, and luxurious Santal fragrance, making it a favorite among users.
9.6

Exceptional

Our Rating

9.3
worth the money

9.1
Moisturizing

8.9
Simple to use
3

Jergens
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

14% Off
Main highlights

Flawless Natural-Looking Tan
Create a flawless light bronze tan with gradual, natural-looking color while nourishing and hydrating skin.

Ideal for Fair to Medium Skin
Best suited for fair to medium skin tones seeking a sunless tan.

Streak-Free Application
Most praised for its even application without streaks or tanning marks.
Key specs
- Formula:Collagen, elastin, green tea
- Skin Type:Dry and extra dry
- Type:Gradual sunless tanning
- Color:Light bronze tan
- Duration:Within 7 days
9.5

Excellent

Our Rating

8.9
Moisturizing

8.7
Simple to use

8.7
Sheerness
4

St.Tropez

St.Tropez Gradual Tan Firming Lotion, Medium/Dark Shade, Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 6.7 Fl Oz
9.4

Excellent

Our Rating
5

TAN-LUXE

Tan-Luxe The Gradual Illuminating Gradual Tan Lotion, Hydrating Oil-Lotion Hybrid Self Tanner, For Daily Use, Buildable, Natural Glow, Vegan, Cruelty-Free, Streak-Free, 8.45 fl. oz/250 ml Bottle
9.1

Excellent

Our Rating
See Today’s Deals & Prices
6

Beauty by Earth
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium
Main highlights

Natural and Organic Ingredients
Made with organic aloe vera, shea butter, and botanical extracts for a safe, sunless tan.

Suitable for All Skin Types
Available in fair to medium and medium to dark shades, perfect for diverse skin tones.

Easy Application with No Streaks
Applies smoothly, leaving an even tan without streaks, as praised by users.
8.8

Very Good

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.4
Aroma
7

Bondi Sands
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin, 12.68 Fl Oz
Main highlights

Easy Application and Absorption
Bondi Sands Everyday Gradual Tanning Milk applies smoothly and absorbs quickly, leaving no sticky residue.

Ideal for Gradual Tanning
Perfect for those seeking a natural-looking tan that builds gradually with each application.

Natural Tan Appearance
Customers frequently praise its ability to provide a natural, non-orangey tan.
8.7

Very Good

Our Rating

8.7
Sheerness

8.4
Simple to use

8.4
Moisturizing
8

Tanologist
Tanologist Hydrating Daily Glow Body Lotion- Medium/Dark, Gradual Tanning Lotion, No Fake Tan Smell, Streak-Free & Natural Looking Self Tanner, Moisturizing, Vegan, 8.45 fl. oz/250 ml Tube
Main highlights

Hydration and Glow
Combines hyaluronic acid and squalane for hydrated, glowing skin.

Daily Moisturizer Use
Ideal as a daily moisturizer to build a natural tan.

Sensitive Skin Approved
Praised for being non-comedogenic and safe for sensitive skin.
Key specs
- Formula:Hyaluronic acid, squalane
- Skin Type:Sensitive skin
- Type:Non-comedogenic
- Color:Gradual sun-kissed glow
- Duration:Gradual, daily use
8.6

Very Good

Our Rating
9

Coco & Eve

Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free, Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid (6.76 fl oz)
8.5

Good

Our Rating
10

Hawaiian Tropic
Hawaiian Tropic Gradual Tan Self Tanning Lotion, 12.6oz | Sunless Tanner
Main highlights

Key Features
Achieve a flawless, streak-free tan with a quick-drying, non-sticky formula that`s dermatologist-approved and moisturizes with aloe and vitamin E.

Ideal Use Cases
Perfect for anyone seeking a safe, sunless tan that`s easy to apply, wants hydration, and enjoys a tropical scent without the cruelty to animals.

Customer Reviews
Most praised for its even, natural-looking tan and the iconic Hawaiian Tropic scent, leaving users feeling like they`ve just returned from the islands.
Key specs
- Application Type:Lotion
- Skin Benefits:Moisturizes, healthy glow
- Hydration:Infused with aloe
- Natural Ingredients:Island botanicals
- Bronzer:Gradual tanning lotion
8.4

Good

Our Rating

8.7
worth the money

8.2
Simple to use

8.2
Moisturizing

10 Best gradual self tanners of 2025

1

St.Tropez Gradual Tan Classic Daily Firming Lotion, Gradual Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 8 Fl Oz

8.4

8.2

8.2

How do we rank?

How do we rank?

Analyzing top stores

2

+ Lux Unfiltered N°32 Gradual Self Tanner, Hydrating Self Tanning Lotion with Shea Butter & Squalane - Non-Sticky, No Transfer, Natural-Looking Tan - Vegan & Cruelty-Free Sunless Tanner - Santal

9.3

9.1

8.9

3

Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

8.9

8.7

8.7

4

St.Tropez Gradual Tan Firming Lotion, Medium/Dark Shade, Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 6.7 Fl Oz

5

Tan-Luxe The Gradual Illuminating Gradual Tan Lotion, Hydrating Oil-Lotion Hybrid Self Tanner, For Daily Use, Buildable, Natural Glow, Vegan, Cruelty-Free, Streak-Free, 8.45 fl. oz/250 ml Bottle

6

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium

8.9

8.9

8.4

7

Bondi Sands Everyday Gradual Tanning Milk | Long-lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin, 12.68 Fl Oz

8.7

8.4

8.4

8

Tanologist Hydrating Daily Glow Body Lotion- Medium/Dark, Gradual Tanning Lotion, No Fake Tan Smell, Streak-Free & Natural Looking Self Tanner, Moisturizing, Vegan, 8.45 fl. oz/250 ml Tube

9

Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free, Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid (6.76 fl oz)

10

Hawaiian Tropic Gradual Tan Self Tanning Lotion, 12.6oz | Sunless Tanner

8.7

8.2

8.2

Sign up and get exclusive special deals