10 Best beauty serums of 2025

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Best Choice

1

Vibriance
Vibriance Super C Serum for Mature Skin - All-in-One Vitamin Formula Hydrates, Firms, Lifts, Smooths, Targets Age Spots, Wrinkles, 1 fl oz
Main highlights

All-In-One Skincare Solution
Vibriance Super C Serum hydrates, firms, lifts, and smooths skin while targeting age spots and wrinkles.

Ideal for Mature Skin
Perfect for addressing age spots and wrinkles, enhancing skin vibrancy and texture.

Customer Praises for Skin Softening
Users love its ability to make skin soft and subtle, with a pleasant citrus scent.
Key specs
- Formulation:Serum
- Effects:Nourishes, anti-aging
- Skin Type:All skin types
- Vitamin C:High-quality, concentrated
- Niacinamide:N/A
9.8

Exceptional

Our Rating

8.9
Aroma

8.7
Gentle

8.4
Light weight
How do we rank?

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Value for Money

2

ANUA
ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)
Main highlights

Powerful Ingredients for Radiant Skin
Contains 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin to brighten and even out skin tone.

Ideal for Dull and Uneven Skin
Perfect for targeting dark spots and achieving Korean glass skin.

Highly Praised for Hydration
Customers love the serum's ability to hydrate and plump the skin effectively.
Key specs
- Formulation:Serum
- Effects:Hydrate and soothe
- Skin Type:All skin types
- Vitamin C:N/A
- Niacinamide:10%
9.7

Exceptional

Our Rating
3

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
9.6

Exceptional

Our Rating
4

TruSkin Naturals
TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
Main highlights

Brightening and Anti-Aging Benefits
Vitamin C serum brightens skin, reduces dark spots, and minimizes fine lines.

Ideal for Daily Skincare Routine
Perfect for morning and evening use on face, neck, and hands.

Customer Praises Quick Absorption
Users love its smooth application and fast absorption without clogging pores.
9.5

Excellent

Our Rating

8.9
quality of ingredients

8.7
Aroma

8.7
For Gentle skin
5

SeoulCeuticals
SeoulCeuticals Korean Skin Care 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid - Potent Anti Aging, Anti Wrinkle Korean Beauty 1oz
Main highlights

Potent Anti-Aging Formula
Contains active ingredients to reduce wrinkles and brighten skin.

Ideal for Daily Use
Perfect for morning skincare routine before sunscreen application.

Praised for Hydration
Customers love its hydrating effect and pleasant citrus scent.
Key specs
- Formulation:Serum
- Effects:Anti-aging, brightening
- Skin Type:N/A
- Vitamin C:Potent ingredient
- Niacinamide:N/A
9.4

Excellent

Our Rating

8.7
Fashion

8.4
worth the money

8.4
Aroma
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6

Beauty of Joseon
Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin for Uneven Dull Skin Tone, Daily Korean Skin Care for Men and Women 30ml, 1 fl.oz
Main highlights

Radiant Skin Formula
Combines rice and alpha-arbutin for radiance, targeting dark spots and discoloration.

Sensitive Skin Friendly
Ideal for sensitive skin, addressing uneven tone and dryness effectively.

Notable Hydration
Customers praise its hydrating effect, leaving skin soft and moisturized.
9.3

Excellent

Our Rating

9.3
Aroma

9.1
Moisturizing

9.1
Light weight
7

Eclat Skincare
Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care - 30 ml
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
9.2

Excellent

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin
8

Bliss
Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

50% Off
Main highlights

Brightening_and_Elasticity_Boost
The serum brightens complexion and boosts skin elasticity with Vitamin C and tri-peptides for a youthful glow.

Ideal_for_Anti_Aging
Best for daily use in morning and night routines to combat aging signs and enhance skin luminosity.

Praised_for_Consistency
Customers love its thick, creamy consistency that applies smoothly and dries non-sticky, enhancing the skin's glow.
9.1

Excellent

Our Rating

9.3
Sheerness

9.1
Aroma

8.7
Moisturizing
9

medicube

medicube PDRN Pink Peptide Serum, Pink glow serum, Peptide, Niacinamide, Hydrating & Moisturizing & Firming, Uneven Skin Tone, Korean Skincare | 1.01 fl.oz. (1.01 fl.oz., Rose PDRN (Vegan))
9.0

Excellent

Our Rating
10

The Ordinary

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
8.7

Very Good

Our Rating

10 Best beauty serums of 2025

1

Vibriance Super C Serum for Mature Skin - All-in-One Vitamin Formula Hydrates, Firms, Lifts, Smooths, Targets Age Spots, Wrinkles, 1 fl oz

8.9

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)

3

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

4

TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

8.9

8.7

8.7

5

SeoulCeuticals Korean Skin Care 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid - Potent Anti Aging, Anti Wrinkle Korean Beauty 1oz

8.7

8.4

8.4

6

Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin for Uneven Dull Skin Tone, Daily Korean Skin Care for Men and Women 30ml, 1 fl.oz

9.3

9.1

9.1

7

Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care - 30 ml

9.3

9.1

8.7

8

Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

9.3

9.1

8.7

9

medicube PDRN Pink Peptide Serum, Pink glow serum, Peptide, Niacinamide, Hydrating & Moisturizing & Firming, Uneven Skin Tone, Korean Skincare | 1.01 fl.oz. (1.01 fl.oz., Rose PDRN (Vegan))

10

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

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