10 Best beauty serums of 2025

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1

Artnaturals
Vitamin C Serum Skin Care 4-Piece Set: Includes Retinol, Hyaluronic Acid & Niacinamide – Anti-Aging, Skin Brightening, Hydrating, Wrinkle Reduction, Dark Spot Corrector – 3-Month Supply – artnaturals
Main highlights

Complete Anti-Aging Benefits
The set includes Vitamin C, Retinol, Hyaluronic Acid, and Niacinamide for anti-aging, hydration, and skin-brightening.

Ideal for All Skin Types
Suitable for dry, oily, and sensitive skin, balancing moisture and brightening complexion.

Visible Results in Weeks
Customers praise the quick effectiveness in reducing wrinkles and improving skin texture.
Key specs
- Formulation:Serum
- Effects:Anti-aging, hydration
- Skin Type:All skin types
- Niacinamide:Brightens skin tone
- Hyaluronic Acid:Deeply hydrates
9.8

Exceptional

Our Rating
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Value for Money

2

ANUA
ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)
Main highlights

Powerful Ingredients for Radiant Skin
Contains 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin to brighten and even out skin tone.

Ideal for Dull and Uneven Skin
Perfect for targeting dark spots and achieving Korean glass skin.

Highly Praised for Hydration
Customers love the serum's ability to hydrate and plump the skin effectively.
Key specs
- Formulation:Serum
- Effects:Hydrate and soothe
- Skin Type:All skin types
- Niacinamide:10%
- Hyaluronic Acid:Present
9.7

Exceptional

Our Rating
3

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
9.6

Exceptional

Our Rating
4

The Ordinary

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
9.3

Excellent

Our Rating
5

Florence
Vitamin C Serum For Face – Anti-Aging Facial Serum with Vitamin C, Hyaluronic Acid, Niacinamide, B5 & Vit E. Brightening Facial Essence for Dark Spots, Fine Lines, Wrinkles & Glowing Skin, 2 Fl Oz

37% Off
Main highlights

Key Features and Benefits
Boosts skin glow, evens tone, reduces dark spots and wrinkles.

Ideal Use Cases
Perfect for daily use to enhance skin vibrancy and elasticity.

Praised Feature
Highly effective and economical, a little goes a long way.
Key specs
- Formulation:Serum
- Effects:Brightening, plumping, firming
- Skin Type:All skin types
- Niacinamide:Present
- Hyaluronic Acid:Present
9.1

Excellent

Our Rating

9.9
quality of ingredients

9.7
Simple to use

9.3
Moisturizing
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6

Beauty of Joseon
Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin for Uneven Dull Skin Tone, Daily Korean Skin Care for Men and Women 30ml, 1 fl.oz
Main highlights

Radiant Skin Formula
Combines rice and alpha-arbutin for radiance, targeting dark spots and discoloration.

Sensitive Skin Friendly
Ideal for sensitive skin, addressing uneven tone and dryness effectively.

Notable Hydration
Customers praise its hydrating effect, leaving skin soft and moisturized.
9.0

Excellent

Our Rating

9.3
Aroma

9.1
Moisturizing

9.1
Light weight
7

COSRX
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

22% Off
Main highlights

Hydrating and Rejuvenating Essence
Formulated with 96.3% Snail Secretion Filtrate to repair, hydrate, and rejuvenate skin.

Perfect for Sensitive Skin
Ideal for soothing dehydrated and damaged skin, reducing dullness and fine lines.

Praised for Texture Improvement
Customers love its ability to smooth skin texture and enhance skin glow.
Key specs
- Formulation:Lightweight essence
- Effects:Repairs, rejuvenates, hydrates
- Skin Type:Dehydrated, damaged skin
- Niacinamide:N/A
- Hyaluronic Acid:N/A
8.9

Very Good

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
For Gentle skin
8

L'Oreal Paris
L'Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Serum for Face, Anti Aging Serum to Hydrate Skin & Reduce Wrinkles, Fragrance Free Skin Care for All Skin Types, 1 Oz

40% Off
Main highlights

Hydration and Radiance Boost
Intensive hydrating serum with Hyaluronic Acid and Vitamin C visibly plumps skin, reduces wrinkles, and enhances radiance.

Ideal for Daily Skincare Routine
Perfect for morning and evening use, works well under makeup as a hydrating primer.

Praised for Hydration and Anti-Aging
Users report noticeable wrinkle reduction and skin plumpness, enhancing overall skin appearance.
8.6

Very Good

Our Rating

8.9
Sheerness

8.7
Aroma

8.7
For Gentle skin
9

Good Molecules
Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face
Main highlights

Deep Hydration and Radiant Skin
Experience the moisturizing power of Hyaluronic Acid for a radiant glow.

Perfect for Daily Skincare Routine
Ideal for morning and night use, ensuring supple, firm skin.

Highly Praised for Non-Greasy Formula
Customers love its smooth, non-sticky finish and compatibility with other products.
8.5

Good

Our Rating

9.9
Fashion

9.9
dispense easily

9.7
Simple to use
10

SeoulCeuticals
SeoulCeuticals Korean Skin Care 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid - Potent Anti Aging Vit C, Anti Wrinkle K Beauty Skincare 1oz
Main highlights

Potent Anti-Aging Formula
Contains active ingredients to reduce wrinkles and brighten skin.

Ideal for Daily Use
Perfect for morning skincare routine before sunscreen application.

Praised for Hydration
Customers love its hydrating effect and pleasant citrus scent.
Key specs
- Formulation:Serum
- Effects:Anti-aging, brightening
- Skin Type:N/A
- Niacinamide:N/A
- Hyaluronic Acid:N/A
8.4

Good

Our Rating

8.7
Fashion

8.4
worth the money

8.4
Aroma

10 Best beauty serums of 2025

1

Vitamin C Serum Skin Care 4-Piece Set: Includes Retinol, Hyaluronic Acid & Niacinamide – Anti-Aging, Skin Brightening, Hydrating, Wrinkle Reduction, Dark Spot Corrector – 3-Month Supply – artnaturals

How do we rank?

How do we rank?

Analyzing top stores

2

ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)

3

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

4

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

5

Vitamin C Serum For Face – Anti-Aging Facial Serum with Vitamin C, Hyaluronic Acid, Niacinamide, B5 & Vit E. Brightening Facial Essence for Dark Spots, Fine Lines, Wrinkles & Glowing Skin, 2 Fl Oz

9.9

9.7

9.3

6

Beauty of Joseon Glow Deep Serum Rice Alpha-Arbutin for Uneven Dull Skin Tone, Daily Korean Skin Care for Men and Women 30ml, 1 fl.oz

9.3

9.1

9.1

7

COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

9.1

8.9

8.9

8

L'Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Serum for Face, Anti Aging Serum to Hydrate Skin & Reduce Wrinkles, Fragrance Free Skin Care for All Skin Types, 1 Oz

8.9

8.7

8.7

9

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face

9.9

9.9

9.7

10

SeoulCeuticals Korean Skin Care 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid - Potent Anti Aging Vit C, Anti Wrinkle K Beauty Skincare 1oz

8.7

8.4

8.4

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